Importance of media planning, Marketing Management

Assignment Help:

Importance of media planning

One significant role of the marketing manager is media planning. The media events of a business shouldn't be made 'on the spur of the moment.' Rather, they must be an integrated portion of the complete marketing activity of the business.

In addition to this, all of the marketing activity of a business requires to reflect the creative platform of the organization. To do that efficiently, marketing activities require planning and coordinating. While doing this develops synergy between the marketing activities of the organization. Synergy means that by coordinating activities more energy is developed than if the activities were completed individually. By coordinating the marketing activities, the company will have a marketing program that is:

  1.  Cost-effective
  2.  More effective
  3.  More easily adjusted or adapted to market scenario
  4.  Adaptable to the deveoping needs of the company

A good media plan is the outcome of the effective coordination of the organization marketing activities.


Related Discussions:- Importance of media planning

Ford, describe the ford needs to do to make sure its sensitive to change in...

describe the ford needs to do to make sure its sensitive to change in the cultural environment of a country

Pricing policy, Pricing policy Pricing policy is a highly visible and k...

Pricing policy Pricing policy is a highly visible and key component of a company's marketing strategy and marketing plan. A company's pricing policy is the ultimate expression

Marketing Management, How should Shoppers? Stop develop its demand forecast...

How should Shoppers? Stop develop its demand forecasts?

Assignment, A manufacture of hardware products wants enter into new markets...

A manufacture of hardware products wants enter into new markets overseas. They are initially planning to market its products and establishing sales organizations in India, Banglade

Consumers confound marketers, difference between marketing efficiency and m...

difference between marketing efficiency and marketing effectiveness

Marketing, Does marketing exisit solely to increase profit?

Does marketing exisit solely to increase profit?

Importance of people and knowledge in an organization, Question: "Your ...

Question: "Your most precious possession is not your financial assets. Your most precious possession is the people you have working there, and what they carry around in their h

Explain about the shopping goods, Explain about the Shopping Goods Thes...

Explain about the Shopping Goods These are goods that are purchased less frequently and are used very slowly such as clothes, shoes, household appliances. In case of these good

Create a demand schedule and a supply schedule, Create a demand schedule an...

Create a demand schedule and a supply schedule for your product. Using these schedules, draw a demand curve and a supply curve using PowerPoint or Excel. Use these to deter

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd