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Explain about the Shopping Goods
These are goods that are purchased less frequently and are used very slowly such as clothes, shoes, household appliances. In case of these goods, consumers make choice of a product considering its suitability, price, quality, style and products of competitors and substitutes, if any. Or we can say, consumers usually spend a considerable amount of time and effort to finalise their purchase decision as they lack complete information before their shopping trip. It may be noted that shopping goods include much more expenses than convenience goods.
what are the identifying the major channel alternatives ?
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CONSUMER MIND IS A BLACK BOX
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what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
process involved in designing channels
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