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Explain about the Shopping Goods
These are goods that are purchased less frequently and are used very slowly such as clothes, shoes, household appliances. In case of these goods, consumers make choice of a product considering its suitability, price, quality, style and products of competitors and substitutes, if any. Or we can say, consumers usually spend a considerable amount of time and effort to finalise their purchase decision as they lack complete information before their shopping trip. It may be noted that shopping goods include much more expenses than convenience goods.
Explain about peoples choices about the buying product. Peoples want to choose products which give the most value and satisfaction for their wealth. They know a product as anyt
what would you suggest to avoid delays in despatch of products
Advantages of packaging: advantages of the packaging may be divided into three parts: Advantage to manufactures: advantages of the packaging available to manufactures are as
What are the Aims of marketing communications Aims of this introductory module are to explore some of the concepts associated with marketing communications and to develop an a
Sales promotion: Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two diffe
Q. Describe the nature & scope of marketing & importance of marketing? Ans.: Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info
What is Speciality Goods Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods
Define the Exchange process Exchange process is developed and managed by researching consumer/ stakeholder needs, identifying, selecting and targeting particular groups of stak
the advandages and disadvantages of marketing philosophies.
Consumer mind a black box-discus..?
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