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Question :
a) Discuss the importance of public Relations (PR) as an organizational function.
a) Elaborate briefly the techniques and tools that can be employed by management to enhance employee communication.
b) Explain how Public Relations differ from advertising.
c) Briefly discuss the informal or preliminary research techniques that practitioner can adopt when conducting a PR research.
d) Discuss any four benefits that an organization can derive by participating in the Corporate Social Responsibility (CSR) agenda.
As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
Question 1: "Various factors have created a need for businesses to move from a Traditional Marketing approach to a Relationship Marketing one." (a) Describe this statement.
Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla
Question 1 (a) Relate the importance of well linking any visual aid to its specific message and explain the functions that visual aids can have. (b) The marketing officer of
Importance of media planning One significant role of the marketing manager is media planning. The media events of a business shouldn't be made 'on the spur of the moment.' Rath
Problem (a) Why it is difficult to perform IP trace-back. (b) (i) Explain the packet marking approach to IP trace-back. (ii) What is the basic problem with this approach
Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H
How marketing research is investigated the consumer needs? Marketing Research is a systematic and intensive investigation of all the phases of marketing on a continuous basis w
list out the secondary sources of information while pursuing market research?
Explain about the Middlemen Consideration If right kind of middlemen having necessary experience, contacts, financial strength and integrity are available, their use is pref
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