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Problem :
a) A company's total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts. Name and describe these parts.
b) One of the hardest marketing decisions that a company faces, is how much to spend on promotion. Name and explain two common methods used to set the total budget for advertising.
c) Overview the promise and challenges that e-commerce shows for the future.
d) Briefly describe the three types of Vertical Marketing Systems.
e) How do environmentalism and consumerism affect marketing strategies?
Explain about the overall objective of Marketing Information System. The overall objective of MIS is to give inputs by target markets, marketing channels, publics, competitors
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"For every 2 vans in a car-park,there were 9 cars.For every 1 motorcycle,there were 3 cars.After 7 motorcycles left the car-park,2/13 of the remaining vehicle were motorcycles.How
what ford needs to do to make sure it is sensitive to changes in the cultural environment in the country
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QUESTION 1 You have been appointed as a marketing manager for a restaurant selling ‘healthy food' in the city centre. They have asked for your advice on advertising their produ
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