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Problem :
a) A company's total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts. Name and describe these parts.
b) One of the hardest marketing decisions that a company faces, is how much to spend on promotion. Name and explain two common methods used to set the total budget for advertising.
c) Overview the promise and challenges that e-commerce shows for the future.
d) Briefly describe the three types of Vertical Marketing Systems.
e) How do environmentalism and consumerism affect marketing strategies?
Question: In the context of a product from the fashion industry: a. Describe the concept of a product as a tangible and intangible "bundle of benefits? that provide
State the term - Price Price is the amount charged for a service or product. It's the second most important element in marketing mix. Fixing the price of product is a tri
music2GOmulti-player marketing strategy review
Problem 1: (i) What is a marketing mix? (ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life c
Name the factors affecting pricing decisions a) Cost b) Demand c) Competition d) Marketing Objectives e) Government Regulation
Question 1: (i). Describe briefly characteristics of relationship marketing. (ii). Produce a report on relationship marketing for a forthcoming sales conference. Outline
Process design can best be improved by Adopting a strategy of continuous improvement.
Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands
its relation with plc
Explain about the role of customers in microenvironment of a company. Customers: Customers The Company should study its customer markets closely and continue to date alo
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