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Problem :
a) A company's total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts. Name and describe these parts.
b) One of the hardest marketing decisions that a company faces, is how much to spend on promotion. Name and explain two common methods used to set the total budget for advertising.
c) Overview the promise and challenges that e-commerce shows for the future.
d) Briefly describe the three types of Vertical Marketing Systems.
e) How do environmentalism and consumerism affect marketing strategies?
what are the major sale promotion ssuold kitkat use to attempt to increase sale of kitkat?
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