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This assignment requires you to choose:
When giving your reasons for choosing a market give the comparisons to the next two markets you rejected.
Three steps in determining whether an international market is right are:
1. is there a need for the product?
2. can the potential market pay for the product?
3. is the market large enough?
In the process you will look at the statistics of the markets including the:
You will list the sources of your information (Secondary Data) and what primary research you would undertake.
Screen the communication objective of your campaign
Discuss the factors that need to be considered when developing an international marketing communication campaign
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1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth
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