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Explain about the product levels in briefly.
Product levels in marketing are specified in below:
a. First and more basic level is core benefit implies basic services customer is buying. While buyer of AC is buying for cooling hotel room for buyer services and rest.
b. Second level, market has to turn core benefit in fundamental product. Hotel customer finds in hotel bed, its room, bathroom, table, AC and towel.
c. At third level marketer arranges an expected product through anticipating set of conditions and also attributes buyer usually expect while buying such product. Hotel guest suppose air room, fresh towel, clean bed, light and peace.
d. At fourth level members arrange augmented product which increases customer’s expectation. For instant of Hotel can comprise projection T.V. set, effectual additional entertainment and fresh flowers.
e. Fifth level stand potential product that encompasses all the probable augmentations and transformations the product may undergo within future.
Differentiated pricing - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is
QUESTION You have been appointed as the treasurer of Robin International, an electronic firm with many subsidiaries abroad. The management of Robin International do not have an
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Q. Message contents of advertisement? a) What ads. Needs to communicate to targeted audience through advertisement copy. b) Message is regarding:- c) High quality of prod
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