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What are the Credibility factors
Public relations scores heavily on credibility factors. This is as receivers perceive the third party as unbiased and to be endorsing the offering. They view third party's comments as objective and trustworthy in the context of media in which comments appear.
At a broad level, advertising, sales promotion and to a slightly lesser extent, personal selling are tools which can lack credibility, as perceived by target audience. Due to this, organisations often use celebrities and 'experts' to endorse their offerings. Credibility of the spokesperson is intended to distract receiver from the sponsor's prime objective, which is to sell the offering. Credibility is an important aspect of communication process and of marketing communications.
#question A company decide to go international what are the factors that it should take into consideration before going global?
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1. what are the importans 2. For whom use marketing managment
defition of place
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Service Offered by Ad-agency :- These days ad agencies give wide range of services like planning and preparation of ad and execution of ad with selection of media, sales promotion,
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