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When customer-facing managers are asked whether their CRM initiatives have been a success , the chances are that many of them will say "no". Ask them why they failed, and they will talk about big bets on technology, insufficient management support, a lack of focus on customers and a number of other factors.
What according to you are the steps necessary to implement a successful CRM strategy?
consumer mind is a black box
Major decisions in sales promotion: in using sales promotion a company must establish its objectives select the tools develop the program pretest the program implement and control
describe management skills
The motor car retail industry is one that is always facing numerous challenges. For car dealer businesses to survive, they must clearly demonstrate to consumers that they represen
Define the company in microenvironment. The Company: The Company while designing marketing plans, marketing management should take other company groups, as like top manage
what are the identifying the major channel alternatives ?
consumermind is a black box - discuss.
Explain about peoples choices about the buying product. Peoples want to choose products which give the most value and satisfaction for their wealth. They know a product as anyt
How is building a brand in a business-to-business context different from doing so in the consumer market?
Answer for a caselet
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