Components of the promotion mix:-

Promotion Mix comprises 5 elements

i) Advertisement: - It is a non personal appearance of presentation of Good, Ideas, Services by an identified sponsor.

Role of advertisement: -        a) For speedy communication.

b) For communication with masses.

c) For promotion of consumer goods.

ii)Personal selling: - Oral presentation for the function of sale.

Role of personal selling:-       a) For marketing of industrial and technical goods.

b) For the little targeted audience.

c) For costly goods.

iii)Sales promotion: - An instantaneous inducement that adds extra value to the product.

Role of sales Promotion:-      a) Middleman-oriented-sales promotion.

b) For seasonal goods.

c) For immediate increase in sales.

iv)Publicity: - Mgt. of fun that assists public to understand the policies of the organization.

Role of Publicity: -                a) Non-paid formed more credible.

b) Build positive image in mind of ultimate customer.

c) Image is more objective as well as place more confidence.

v) Direct Marketing:- Direct communication with target audience to obtain immediate response and to develop long lasting relationship with the customer.