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Problem 1:
Using examples and illustrations, elaborate on the stages of business buying process and its influences.
Problem 2:
(i). Describe the distribution channel.(ii). Discuss four types of wholesalers in the marketing distribution channel.
Problem 3:
With reference to the marketing of services, it is argued that the traditional 4 P's are not enough to describe the marketing mix. Discuss.
Requirements for the effective segmentation: 1. Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East
Marketing and Society In working to meet the consumer's requirements, marketers can take some actions that are not accepted by all publics or consumers within the social secto
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
What are the advantages of exporting in marketing? The advantages of exporting are illustrated in below: • Manufacturing is home based therefore, this is less risky than ove
suppliers of a hotel have
Q. Explain the different Objectives of the advertising? Answer: Introduction of Objectives is those end points towards which every activity of an organisation is oriented. Wit
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
Define and explain these concepts (reach and frequency).
Explain the retailers in primary participants of distribution channels. Retailers: Retailers are all the establishments involved in selling merchandise for household or p
We have just completed another Election process. Think of some of the political advertisement you were bombarded with during the last few months. What types of media were used in t
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