Describe the distribution channel, Marketing Management

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Problem 1:

Using examples and illustrations, elaborate on the stages of business buying process and its influences.

Problem 2:

(i). Describe the distribution channel.
(ii). Discuss four types of wholesalers in the marketing distribution channel.

Problem 3:

With reference to the marketing of services, it is argued that the traditional 4 P's are not enough to describe the marketing mix. Discuss.

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