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Problem 1:
Using examples and illustrations, elaborate on the stages of business buying process and its influences.
Problem 2:
(i). Describe the distribution channel.(ii). Discuss four types of wholesalers in the marketing distribution channel.
Problem 3:
With reference to the marketing of services, it is argued that the traditional 4 P's are not enough to describe the marketing mix. Discuss.
SCENARIO ?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations re
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How a buyer can decides in making a purchase? A buyer has to take few decisions while making a purchase. For such decision there are several situations/transaction made through
What is the physical evidence of tea business?
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What is marketing audit in MIVE? Marketing audit: The marketing audit is, within some respects, where the raw material for the strategic control. Its function is to perio
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