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1. Discuss Lipton's bases for segmenting Lipton's consumer markets. 2. Examine Lipton's target marketing strategy from the product offering seen above. 3. Explain and determine t
considering the concept of product life cycle, where would you put video games in thir life cycle?
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
Question 1: With the use of examples explain the following distribution strategies: a) Intensive distribution b) Selective distribution c) Exclusive distribution
why do we need marketing segmenttion
Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing
How many key elements are comprised in green marketing? Definition of green marketing has three key elements: a) This is a subset of the overall marketing activity. b) Th
Explain about the Telnet in brief. Telnet: This is a terminal emulation program for TCP/IP networks as like the Internet. The program of Telnet runs on your computer and
what are the different retail strategies
Assume that you are James Peterson and you have just hired a new management team composed of highly qualified executives from outside companies.
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