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Differentiated pricing - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is
Marketing Information System To perform their marketing responsibilities, marketing managers need excellent deal of information. "Information is power" is a legal statement. I
Marketing Myopia This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature
consumer mind is a black box discuss
does the marketing exits solely to increase the profits
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
Identify Key Performance Indicators (KPIs) 1. Undertake liaison with managers, engineers and other staff responsible for designing and/or implementing change 2.
product mix of the lg company
Explain about the Price Leadership. Price Leadership: Price leadership strategy prevails within oligopolistic markets one member of the industry, due to its size or comma
Each country or region has a specific culture which is due to similarities in religion, language, beliefs and values. This could result in a "cultural challenge for international m
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