Test Marketing, Marketing Management

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What is test marketing? Explain the various approaches that are followed by FMCG
companies in test marketing

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Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i

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Describe the Four P's in marketing mix - Using a company of your choice, explain how this company is using the Four P's to gain successful position in the market. Demonstrate an

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What is advertising budget, Q. What is Advertising Budget? Answer:- Qua...

Q. What is Advertising Budget? Answer:- Quantitative appearance of future plan of activities prepared for fix period of time. Advertising budget is a monetary document that sho

How internet is beneficial for marketing communication, How internet is ben...

How internet is beneficial for marketing communication The Internet is a distribution channel and communication medium which enables consumers and organisations to communicate

What are the functions of advertisement in marketing, What are the Function...

What are the Functions of Advertisement in Marketing? Functions of Advertisement: a) Enhance the market potential. b) Increase the sales. c) Communication to target

State the objectives of marketing communications, State the Objectives of m...

State the Objectives of marketing communications Objectives of this module are to:   Examine concept of exchange in the marketing context;   Assess role of promotion in t

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