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Q.How marketing & business are changing? Ans.: Companies should adopt a clear vision of the right direction in which to take their brands and challenged marketing c
Explain the retailers in primary participants of distribution channels. Retailers: Retailers are all the establishments involved in selling merchandise for household or p
Explain about the role of customers in microenvironment of a company. Customers: Customers The Company should study its customer markets closely and continue to date alo
Question 1: (a) What do you understand by the term "market segment"? (b) Explain why the concept of segmentation may be of value to the marketing department of a large bus
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
What are the types of distribution channels in Place Strategies? Usually, a company has access to two main types of distribution channels as domestic intermediaries and foreign
To play a certain lottery, a person has to correctly select 6 out of 53 numbers, paying $1 for each six-number selection. If the six numbers picked are the same as the ones drawn
The Stock Market The stock market is very close to a perfect competitive market. The price of a stock usually is determined by the market forces of demand and supply of the stock a
What is the role of Public Warehouses in distribution channels? Public Warehouses: The public warehouses rent space to owners of inventory thus eliminating the requiremen
Positioning strategies: 1. Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver
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