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What are the objectives of Public Relations? Objectives of Public relations are as illustrated below: Public relations give a service for the company by helping to provid
Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla
Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi
under positioning
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Question 1: (a) What are the qualities that are required for a PR Practionner? (b) What is a corporate image? (c) What in particular distinguishes propag
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
Question: By the early 70's you realised the market for toys in the US is about to change. What strategies would you recommend for the future (next 10 years) in terms of new produc
how the hotel industry use 7ps
describe management skills
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