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Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person
what are the reasons for market segmentation and its advantages
explain the various approaches that are followed by FMCG companies in test marketing
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Describe about the direct marketing In 1990s direct marketing became a more prominent tool in mix as technology had enabled a form of communication by appealing personally and
Last year Suki opened a gift shop in her small town. The town is a popular summer tourist attraction because it still retains the charm of a traditional village. Many of the buildi
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Each country or region has a specific culture which is due to similarities in religion, language, beliefs and values. This could result in a "cultural challenge for international m
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