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Segmenting industrial markets: 1. Size of the customer: this has been one of the traditional methods of segmenting industrial market. Bases on the size and the purchase
Classification of Advertising 1. Advertising may be bordaly classified from the points of view businneesaims coverage users and nature of appeal this is condensed in a ch
QUESTION Environment is a factor in the development of planned communication. Competitors can think of changing the way of presenting their services and products and ultimatel
how cost structure influence o in pricing a product/
How the marketers use demographic. geographic, psychographic, buying behavior to help to satisfy customers?
how was the need for this product identified?
What is life style in the consumer behaviour? Life Style: This is a pattern in that people live and spend their time and money. These are depends on consumer’s learning,
approaches followed by FMCG in test marketing
approches of test marketing in FMCG
explain the various approach that are followed by SMCG companies in test marketing
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