Concept and characteristics of environment, Marketing Management

Assignment Help:

Concept of environment: environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. The environment of any organization is the aggregate of all conditions, events and influences that surround and affect it "since the environment influence an organization in many ways, its understanding is or crucial importance. The concept the environment can be understood by looking at some of its characteristics.

Characteristics of environment:

1.      Environment is complex: Environment is quite complex. An environment consists of large number of factors, which are interrelated and interdependent. Any change in one factor may generate changes in other factors. However, the nature of interrelationship and interdependencies among the various factors is not fixed. Therefore, predictability of the environment becomes a difficult exercise.

2.      Environment is dynamic: the environment is constantly changing in nature. Due to the many and varied influences operating; there is a dimension in the environment causing it to continuously change its shape and the character.

3.      Environment is multi factored: what shape and character an environment assumes depends on the perception of the observer. A particular change in the environment, or a new development, may be viewed differently by the different observers. This is frequently seen when the same development is welcomed as an opportunity by one company while another company perceives it as a threat.

4.      Environment has a far reaching impact: the environment has a far reaching impact on organizations. The growth and profitability of an organization depends critically on the environment changes has an impact on the organization in several different ways. Since the environment is complex, dynamic, multi faced and has a and has a far reaching impact, dividing it into external and in the internal components enables us to understand it better. 


Related Discussions:- Concept and characteristics of environment

Explain with examples the meaning of shadow branding, Question: (a) Ex...

Question: (a) Explain with examples the meaning of shadow branding? (b) What is the difference between umbrella branding and portfolio branding? (c) List the six market

#tit, what is test marketing? explain the various approaches that are follo...

what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?

Probability and combinations, To play a certain lottery, a person has to co...

To play a certain lottery, a person has to correctly select 6 out of 53 numbers, paying $1 for each six-number selection. If the six numbers picked are the same as the ones drawn

What target market options recommend to all golf, All Golf was the first re...

All Golf was the first retail store devoted exclusively to selling Golf equipment and clothing in a medium-sized northern city. Sales were low for the first year, and then the stor

Advertising, Meaning or definition : the term advertising is derived from t...

Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent

Ans me, consumer profile of typical buyer of rayban

consumer profile of typical buyer of rayban

College algebra, Sam has grades of 96,88,86, and 92 on his first four exams...

Sam has grades of 96,88,86, and 92 on his first four exams. What score does he need on his final exam to have an average of at least 90?

Green marketing., what are the problems with green marketing? And what are ...

what are the problems with green marketing? And what are there remedies?

What is influence of the human resource information system, What is influen...

What is influence of the human resource information system? Affect of Human Resource Information System (HRIS): Firms have invested upon the software for P+R as Oracle, S

Decline stage - product life cycle, Decline Stage In the product life ...

Decline Stage In the product life cycle the decline stage is the stage in which a product's sales   decline. it can occur for several reasons which are following: a. Increa

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd