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Responsibility for investigating injuries varies but is typically divied among the insurance company the legal department and the appropriate technical departments. Irrespective of the allocation of responsibility certain precautions should be taken:
a. Notifying the insurance company promptly.
b. Assigning only qualified experts to make the investigation.
c. Securing and retaining the product unit asserted to have caused the injury.
d. Analyzing the injury environment and product thoroughly to identify the precise failure mode.
Management of marketing efforts: The company wants to design and put into action the marketing mix that will be the best achieve this objective in this target markets. The r
Question: "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service
Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert
Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
Market targeting: market segmentation reveals the firm's market segment opportunities. The firm now has to evaluate the various segments and decide how many and which ones to targ
discuss the four functions of marketing management analysis, planning, implementation and control
Question 1: If an organisation decides to start trading internationally, besides exporting, it has various modes of entry. Critically explain and evaluate each mode of entry wi
Question 1: Leading edge companies are driving to increase profits from high yield customers. They aim to acquire and retain profitable customers and get them to spend more. Th
Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
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