Allocation of responsibility, Marketing Management

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Responsibility for investigating injuries varies but is typically divied among the insurance company the legal department and the appropriate technical departments. Irrespective of the allocation of responsibility certain precautions should be taken:

a. Notifying the insurance company promptly.

b. Assigning only qualified experts to make the investigation.

c. Securing and retaining the product unit asserted to have caused the injury.

d. Analyzing the injury environment and product thoroughly to identify the precise failure mode.


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