Financial crunch involved in tourism to reshape, discuss the strategies inc...

discuss the strategies including digital strategies that you would recommend to a business to mitigate the effect of this crisis

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What is lead generation in personal selling process, What is lead generatio...

What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l

What is social responsibility marketing, What is social responsibility mark...

What is social responsibility marketing? Social Responsibility Marketing: Holistic marketing includes social responsibility marketing and considerate broads concerns and t

Explain how brand meaning and brand value are created, Question 1: (a) ...

Question 1: (a) What do you consider the most pressing ethical issues facing advertisers? Explain. (b) What are the key components of a communication model and how do they

Dvertising and promotion, comprehensive discussion about promotion and adve...

comprehensive discussion about promotion and adverising

Describe total relationship marketing, Question: a) What is loyalty in...

Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y

H, how to position the competitors in cross map.

how to position the competitors in cross map.

Characteristics of the sales promotion, Characteristics of the sales promot...

Characteristics of the sales promotion: 1.       Sales promotion does not include advertisement, personal selling and publicity. 2.       Sales promotion activities are

Show the importance of brand charter, Question 1: (a) Distinguish betw...

Question 1: (a) Distinguish between Destination Branding and Country Branding? (b) ‘The quality of a destination brand depends on the selection of the communication strate