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QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation
what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?
In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
ingredient branding in the market place
Demand Based Pricing : Described methods belong to the category of demand / market based pricing:- 1. What the Traffic can Bear' Pricing 2. Skimming Pricing 3. Penetration
1. Offer an example, real or imaginary, of firms in each of the following three situations (do not use the Wiztech case as the basis of your response). Thoroughly explain your exam
marketing process
How is modified rebury purchase affected in buying decision? A modified rebury purchase: This is a type of buying situation in that the buyer wants to change prices delivery r
Product Lifecycle The key terms include: 1. Product Class. At the most generic stage, this phrase refers to all products from all competing producers that serve the
Q. Organisation of Ad-Agency on Group Basis? For effective supervision of a variety of advertising departments and there functions different advertising departments are classif
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