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Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen
importance of product differentiation
Question 1: (a) Discuss and explain with the use of an example the steps involved in conducting an Environmental Impact Assessment (EIA) for planning a new development in a des
study the environmental & economical trends prevailing in Himachal & prepare a business plan for launching a new product
various approaches followed by FMCG companies in test marketing
What is the disadvantage of exporting in marketing? The disadvantage is largely that one can be at the “ mercy ” of overseas agents and therefore the lack of control has to be
what are all about brands and branding policies?
Q. Choice of an advertising agency by location? A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communicati
Q. Effect on Prices in advertising? Effect on Prices:- The supporter of advertising quarrel that advertising helps to reduce prices Advertising results in decrease of per uni
A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1. From production ori
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