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Importance of Place
Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is essential that product is available at shops in your town. This involves a chain of individuals and institutions such as distributors, wholesalers and retailers who constitute firm's distribution network (also known as a channel of distribution). Organisation has to decide whether to sell directly to the retailer or through distributors/wholesaler etc. It can even plan to sell it directly to consumers. Choice is guided by a host of factors.
Q. Effect on Media in aspect of advertising? All kinds of media viz magazines, T.V, newspaper, earn a lots of revenue from advertisement. A newspaper is sold for one rupee mere
Explain Henry Assael Model of buying decision behavior .
Demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers.
1. Whom do you think Rajender will eat with? Why?
a survey is classified as successful if usable data is obtained from it. Let Ai denote the event that at most i repetitions of the survey are required for success. Use set notation
Steps in the marketing planning plans: in a corporate set up, two levels of planning are in practise 1. Comprehence or overall company planning, and 2. Specific
Describe in detail about the Nature of Market There are several aspects of market which determine choice of channel of distribution. Say for instance, where number of buyers
One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
explain the core concept of marketing
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