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Difficulties in Evaluation advertising effectiveness There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are
What are tangible advantages in e-commerce? Tangible advantages are as explained below: Through the buyer’s perspective e-commerce gives very many tangible advantages: a.
Explain about the focus of societal marketing concept. Societal Marketing Concept: Focus: The focus of the firm follow societal marketing idea is to prevent many social
Explain about the efficiency rationale for intermediaries. Efficiency rationale for intermediaries: Intermediaries occur within the process of exchange and they can enhan
What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide
I WANT TO KNOW THE ORGANIZATION FOLLOWS 7p''s concept
Targeting strategies: having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1. Standardization: i
Question: (a) Describe and illustrate with clear examples the concept of the ‘Integrated Communication Mix' (b) Using the AIDA model, explain how both Public Relations and
Question 1: "Marketing has been called both a major villain for its role in stimulating unsustainable levels of demand and consumption, and also a saviour through its applic
considering the concept of product life cycle, where would you put video games in their life cycle?
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