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Enumerate about the Objective Based Pricing
This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wishes to penetrate the market i.e., to capture large parts of the market and discourage prospective competitors to enter into the fray, it fixes a low price. Alternatively, organisation may decide to skim the market i.e., to earn high profit by taking advantage of a group of customers who give more importance to their status or distinction and are willing to pay even a higher price for it. In such a situation they fix quite high price at the introductory stage of their product and market it to only those customers who can afford it.
What is the role of competitors in microenvironment of a company? Competitors: The marketing concept declares that, to be successful, a company should give greater custo
The Mauritius Tourism Promotion Authority (MTPA) has undertaken advertising in UK to support low season activity using creative ads that carries the headline So Many Reasons? in or
usefulness of marketing mix in amarket or a even a company
IMPORTANCE OF MARKET SECURITIES TO THE GROWING ECONOMY
How is network play significant role in buying decision? Network: It is a kind of buying situation in which a purchaser buys a product or services for the first time to pe
What is Marketing Audit, Marketing Audit is periodical assessment of marketing performance of a product. It is done with specific objectives in order to create awareness and improv
Discuss how the management accountant can help non-accounting managers to make better decision. Requirement: 1) Have to use proper language. 2) Research has to done via
Q. Methods of preparing advertisement Budget? Every advertiser sets apart a total of money to be spent on advertising which is referred to as advertising appropriation. The amo
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What are the advantages of using e-commerce? Fundamental Benefits of E-Commerce are illustrated below: The major benefits are increasing sales and decreasing costs. The othe
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