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how a person make a decision before puchase a car and effect the decision making proces
Sales force promotions: Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt neces
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
In fine-tuning the product strategy for your marketing plan do these two things: 1.- Develop a simple three-column table in which (a)market segments of potential customers are in t
Relationship Marketing This approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers, suppliers and distributo
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how to write a channel design decision: intensive, selective and exclusive
Define marketing mix
Personal selling: Meaning & definition: Personal selling is unique as it is a face to face transaction between a salesman and a prospective customer. Evidently, a well traine
competitive strategies for market leader
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