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Cascade Soap Company Mike Bowers sells soap products to grocery wholesalers and large retail grocery chains
x + 3y + z = 10 2x + y - z = 1 3x - 2y - 8z = -3
Primary grouping of direct marketing 4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac
Marketing communications Marketing communications have been used to convey product-related information to customer-based audiences. Today, a range of stake holders have connec
What is Direct Marketing Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised
Difficulties in marketing planning: we know that "marketing planning is concerned with the identification of resources that are available and their allocation to meet objectives.
Market growth is the measured potential for a product type to attract more consumers spending.
"A Product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for the sale to buyers". An organization with the several
Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
Question: (a) ‘The basic differences between goods and services have several implications for service marketers.' (i) List the main differences between goods and services.
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