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Q. Explain the Stages of Product life cycle? Stages of Product life cycle. a) Introduction stage - Advertising for consumers and Personal selling for middlemen. b) Growth
How is a customer retained for a long period with business? Apart from managing value chain and keeping up delivery network, firms require to develop strong bonds along with th
Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag
employees going on assignment in another culture need to be aware of their own
Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an
What do you mean by Media of Advertising? Media of Advertising: Advertising media are implies to communicate the message of advertiser to customer. Information comm
Q. Difficult to Evaluate percentage response? For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media
Question 1: Mauritius has planned to double its number of international tourists within the next 10 years. Discuss the challenges faced by destination marketers in the devel
explain Henry Assael Model of buying decision behaviour along with diagram
Question 1: (a) Using an example from the local context, explain how an organisation can counter negative publicity. (b) Discuss the impact that customer retention has on
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