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What is test marketing and various approaches followed by FMCG companies
Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa
What is Concept Testing Strategy Development? Test Marketing: Throughout this stage the product is in fact tried out in selected Market Segments only based upon the result
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Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
What is Decline Stage in marketing strategies? Decline Stage a. Know the weak and weakest products. b. Prop unprofitable customer group. c. Harvesting the investmen
Define the marketing by as a Discipline. Marketing as a Discipline: The subject of marketing has involved out of business that has derived its existence by economics. But
Discuss the issues associated with a total outsourcing of CIS for WV8.
brief explanation on positioning
what are the various methods used to categorize retailers?
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