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Question:
The emergence of the Service sector followed by stiff competition in the industry has brought about the need to be supported with immediate service recovery strategies in case of service failures.
a) Define the term service recovery.
b) What are likely to be the expectations of customers following a complaint?
c) Briefly explain the benefits of a service guarantee?
Define emphasis of marketing to offer product to customers. Marketing lays emphasis onto giving the product to customers at the right price, at the right place, in the right pl
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