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Question:
The emergence of the Service sector followed by stiff competition in the industry has brought about the need to be supported with immediate service recovery strategies in case of service failures.
a) Define the term service recovery.
b) What are likely to be the expectations of customers following a complaint?
c) Briefly explain the benefits of a service guarantee?
#quest explain the ansoff product or makerting mix and its revance in makerting.
Ask question #Minimum 2000 words accepted#
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