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Question:
The emergence of the Service sector followed by stiff competition in the industry has brought about the need to be supported with immediate service recovery strategies in case of service failures.
a) Define the term service recovery.
b) What are likely to be the expectations of customers following a complaint?
c) Briefly explain the benefits of a service guarantee?
Explain about the Demographic Trends. Demographic Trends: The changes within demography have significant implications for human resource management. A main change compris
Illustration of 3C of Marketing Triangle
select a company and explain th marketing mix
Question 1: (a) Define the following terms: (i) e-commerce (ii) e- business and (iii) e-marketing (b) Discuss the benefits that: i. buyers get from the use of e-c
how cost structure influence in pricing a product?
topic review
what would you suggest to avoid delays in despatch of products
Describe about the direct marketing In 1990s direct marketing became a more prominent tool in mix as technology had enabled a form of communication by appealing personally and
Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.
Q. Explain the objectives of a firm seek in pricing? OR Described the various pricing objectives Ans.: A business firm has a nu
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