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Q. Define the Size of Ad-Budget?
Size of Ad-Budget: If amount of advertisement budget is more at that time costly media like national dailies, television and popular magazines can be selected. If amount of Ad-budget is less then media like banners, posters, cable-network, local newspaper and pamphlets will be suitable.
Functions of Headlines:- To pull attention of audience To highlight major features of the product To give major message of the ad in brief To stimulate interest
Theory of Noncomputability, Define Noncomputability When we want to specify the elements of a set that contains only a few elements, the most direct and obvious way is to exhau
income inreased by 10% later decreased by 10%. total change in % in income
Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
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Service-firm-sponsored retailer franchise system
consumer mind in a block box
Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
Question 1: (a) Discuss Freudian Theory of Personality and its application to the understanding of consumer behaviour. (b) For the following personality market segments, desc
Suppose the US and Mexico both produce semiconductors and auto parts and the US has a comparative advantage in semiconductors while Mexico has a comparative advantage in auto parts
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