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Skimming Pricing
This pricing strategy dictates that the price of an item will be introduced into a market must be as high as possible. Thus, it is identifying the segment of the consumers who are not price sensitive. Once that segment has been saturated the price of item can be manipulated to appeal to other segments that are price sensitive.
Question: (a) Discuss the primary difference between selling and marketing concept? (b) Suppose you are a marketer and about to introduce a new line of microwaveable snacks
Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop
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concepts and different core of marketing
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