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ZEZ Company is in the business of designing and printing bottle labels for soft drinks distributors. The company is, at present, facing very difficult times as recessionary economi
give me example of modified rebuy
explain the various approaches that are followed by FMCG companies in test marketing.
what are the core concepts of marketing
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The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
Question: Marketing Research plays a crucial role in any company. However, Marketing research is a time consuming and expensive process and therefore, requires careful plannin
This is the number of times a consumer purchases the similar product within a specific time interval.
what is branding???
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