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Q. Effect of Materialism in Ads?
Advertising makes people purchase the things which they don't need. Advertising unnecessarily append status/prestige/ pride symbol with some products and thus make the people buy the things they don't need or cannot afford. Likewise it makes the people replace the things before their actual useful life. People want to mount up more and more things. Ads never compelled them to purchase more and more goods. Consumers are able to ignore the ads for products and services which they don't need or they can't afford.
What are the different strategies in sprite brand
10% of inhabitants of a town are known to be suffering from a disease. find the probability that in a random sample of 12 people from the town a. none will suffer from the disease
What is Direct Marketing Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised
(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good. (b) Describe with example t
How are maximum benefits by marketing effort acquired? But maximum benefits under the circumstances are guaranteed when the client the country, for immediate implements a rigor
How is the marketing system affected by company strategy? Marketing System influences company strategy: Marketing has its own sub system that interacts along with each ot
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
Marketing Management, Marketing ManagementDoes marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless.
What is Idea Generation Strategy Development? Idea Generation: Even though some companies get their concepts almost by change. Firms which are trying to control their product m
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