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What are the types of sales promotion strategies?
Sales Promotion Strategies:
There are three kinds of sales promotion strategies as illustrated here:
• Push,
• Pull or
• A combination of the two.
(a) Since APPL and MSFT account for the entire large cap technology component of S&P 500 and their proportion of index is based on their weights, this large cap technology sector
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Define marketing in words of Philip Kotler. In the opinion of Philip Kotler, he explains that “Marketing is a social and managerial process by that individuals and groups acqui
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