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International Bonds and Markets (a) Calculate both Macaulay and modified durations of the 8-year, 8.5% coupon bond given a flat yield curve a 10%.
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
What are the corporate strategy of stakeholders A view which is becoming increasingly popular is that corporate strategy must be supported by the organisation's key stakeholder
Characteristics of Sellings oriented concept of marketing, Marketing Management
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro
types of corporate branding?
How is marketing mutually created beneficial relationship? Mutually beneficial relationship of marketing: The customer is the focus onto whole marketing activities. But th
Question : (a) Differentiate between the terms "efficiency and "effectiveness" within the management context. (b) Identify and clearly explain the four most common chall
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
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