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QUESTION
(a) "The role of the Marketing Manager in the strategic marketing planning process is critical." Discuss this statement by giving suitable examples where appropriate.
(b) A famous multi-national company in the fast food sector wishes to have outlets for its products in Mauritius and the company has approached you to assist them in better understanding the local market. As a marketing manager you have recommended that an environmental analysis be initially carried out for the said company. List the factors, which are to be covered in the environment analysis. Explain the specific issues, which may be analysed under each of the factors identified by giving suitable examples.
Question 1: Consider that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategie
how was the need for this product identified?
How is routinisation facilitated in development of exchange system? Routinisation facilitates the development of the exchange system. This leads to standardization of goods and
"A Product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for the sale to buyers". An organization with the several
GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv
implementing total quality marketing
Question 1: (i) Explain why the control system is an important aspect of the food and Beverage management of a hotel. (ii) Discuss the necessity and importance of docum
Draw the typical profiles of shoppers stop customers segments
A bank uses a certain form at a uniform rate of 60 pads per week. During each of the 52 weeks per year it is in operation. Every replenishment order it places is delivered at one t
Procedure of the environmental analysis: Step 1: assess the nature of the environment: it is useful to take a view of the nature of the organization's environment in terms of
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