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QUESTION
(a) "The role of the Marketing Manager in the strategic marketing planning process is critical." Discuss this statement by giving suitable examples where appropriate.
(b) A famous multi-national company in the fast food sector wishes to have outlets for its products in Mauritius and the company has approached you to assist them in better understanding the local market. As a marketing manager you have recommended that an environmental analysis be initially carried out for the said company. List the factors, which are to be covered in the environment analysis. Explain the specific issues, which may be analysed under each of the factors identified by giving suitable examples.
how should shoppers'''' Stop develop its demand forecast?
1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth
Explain the term -Personal selling You should have come across representatives of different companies knocking at your door and persuading you to buy their product. It's a d
In fine-tuning the product strategy for your marketing plan do these two things: 1.- Develop a simple three-column table in which (a)market segments of potential customers are in t
Q. Illustrate the Effect on Consumer Choice? Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety
properties of triangles. in the following problem, In a triangle ABC,if r1 is the exradius of the excircle opposite to A,r2 is the exradius of the excircle opposite to B and r3i
This assignment requires you to choose: a product and find a market to promote your product, or a market and analyse its needs and find a product to satisfy the
Media Used by Competitors : While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider c
3x^3+9x^6 HELp
Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors:
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