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What are the wordings of S.J. Skinner about organizational buying behaviour?
In words of S.J. Skinner as, “Organisational buying behaviour consider as the actions and decision process of processes, reseller and government during deciding what products to buy.
Features of Marketing Information System: 1. Data are regularly collected. They are contionously updated as environmental conditions change. 2. The data are converted into
A chair manufacturer finds that it costs $ 9800 to manufacture 270 chairs and $ 16675 to manufacture 520 chairs in one day, including all costs associated with the factory and the
Q. Essentials of Headlines for advertisement? Essentials of Headlines:- It must be attractive. It must be brief. It must be easy to memorise. It must narra
difference between marketing efficiency and marketing effectiveness
Sales and Marketing Management- It gives business owners or managers with required knowledge and skills they need for managing their business from a sales and marketing view.
corelate the term engeneering and managerial economics
What is the role of marketing information system in marketing environment? The subsystem of Marketing Information System is interrelated and interdependent so as to meet the ne
Draw the typical profile(s) of Shoppers’ Stop customer segmen
Milk consumption per day 1)250ml 2)500ml 3)1 litr 4)More than 1 litr
Question 1: (a) Using examples, differentiate between the terms "micro? marketing environment and "macro" marketing environment? (b) Moutinho (2000) argues that the PESTLE f
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