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You are a manager in the investment industry, whose role is to provide investment portfolio advice and managementto a client, who is your investorprincipal. You should identify the profile of this client, your investor principal, who should reflect a typical client profile, which you may outline and define. The time period of your selection of a past investment strategy and its investment outcomes may be defined by you (the investment manager), but your future investment strategy would reflect the same period in the future investment strategy. This allows flexibility in portfolio horizons. You should make reasonable assumptions in undertaking this task that reflect the nature and experience from the world of investment practice. Your answer should be a balance of both practice and theoretical approaches to investment management. You should validate your work with appropriate documentation, statistics, numerical data and information on matters referred to in your work that might be included in the appendices of the assignments.
Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors:
when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before
Consumer Buying Behaviour Markets (and those which they serve) must be understood before marketing strategies may be developed. The consumer market purchase services and goods
What are the roles of geographically concentrated buyers in business market and the consumer market? Geographically Concentrated Buyers: Many of the business concerns th
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
What is the Scope of Marketing Research? Scope of Marketing Research: This is very clear that Marketing research is an intensive and systematic investigation of all parts
Define the Advertisement contents? Advertisement contents Message : - Consist of opinion, symbols, Facts and Pictures related to the product. Purpose: - Communi
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing
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