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You are a manager in the investment industry, whose role is to provide investment portfolio advice and managementto a client, who is your investorprincipal. You should identify the profile of this client, your investor principal, who should reflect a typical client profile, which you may outline and define. The time period of your selection of a past investment strategy and its investment outcomes may be defined by you (the investment manager), but your future investment strategy would reflect the same period in the future investment strategy. This allows flexibility in portfolio horizons. You should make reasonable assumptions in undertaking this task that reflect the nature and experience from the world of investment practice. Your answer should be a balance of both practice and theoretical approaches to investment management. You should validate your work with appropriate documentation, statistics, numerical data and information on matters referred to in your work that might be included in the appendices of the assignments.
''Analyze and assess the importance the marketing concept to a marketer in today’s global and competitive environment.’
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Question 1: Why are relationship marketing (RM) and specifically customer relationship management (CRM) appropriate for Orange in managing its marketing efforts? Question
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