Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Characteristics of the consumer behaviour:
Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how much to buy. Consumer behaviour comprises both mental and physical activities of a consumer. It covers both visible and invisible activities of a buyer. Buyer behaviour is very complex. Buyer behaviour is very dynamic. An individual's behaviour is influenced by the internal and by the external factors. It is an integral part of the human behaviour. In the many cases, it is the sum total of the behaviour of a number of persons. It is influenced by a number of marketing stimuli offered by the marketer. It involves both social processes. Consumer act differently at different times and often respond differently to the same stimulus at the different times. They learn and thereby change their attributes and behaviour. Consumers are heterogeneous in nature and they are all different form each other in the certain respects. They often act emotionally rather than emotionally.
what is the primary activity
Explain about the words of Schiffman and Kanuk about Market Segmentation. In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct s
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
State about the audience-centred activity Some of these interpretations fail to draw out key issue which marketing communications provides added value through enhanced product
approaches followed by FMCG in test marketing
What types of tools use in sales promotion scheme? Sales Promotion Schemes: 1. Price-off: A straight discount off the list price upon every case purchased throughout a
Question: a) Under what conditions might a marketing firm select to use the following distribution strategies? Intensive distribution, Exclusive distribution, and Selec
1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd