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Question 1:
(a) What is a communication brief (or a creative brief), and how is it typically outlined?
(b) Why is an IMC campaign difficult to evaluate?
(c) Explain how a global IMC program is more complex than an IMC program operated nationally.
Question 2:
(a) What are two of the most important issues facing online advertisers?
(b) Why is sales promotion growing?
Question 3:
What is a campaign plan and what is typically included in a campaign plan outline?
Importance of the positioning or why positioning: 1. To create a distinctive place of a product or service in the minds of potential customers. 2. To provide a c
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Question : The Australian wool industry was facing serious difficulties in marketing its product since the last two decades. Synthetic materials were slowly replacing wool so
Market Expansion?
What is Concept Testing Strategy Development? Concept Testing: To estimate ideas properly. This may be essential to test product concepts testing is a phase in that a sma
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