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(a) What is a communication brief (or a creative brief), and how is it typically outlined?
(b) Why is an IMC campaign difficult to evaluate?
(c) Explain how a global IMC program is more complex than an IMC program operated nationally.
(a) What are two of the most important issues facing online advertisers?
(b) Why is sales promotion growing?
What is a campaign plan and what is typically included in a campaign plan outline?
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assignment of 1400 words submission sate 2nd nov what is the price for MBA student
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