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Question 1:
(a) What is a communication brief (or a creative brief), and how is it typically outlined?
(b) Why is an IMC campaign difficult to evaluate?
(c) Explain how a global IMC program is more complex than an IMC program operated nationally.
Question 2:
(a) What are two of the most important issues facing online advertisers?
(b) Why is sales promotion growing?
Question 3:
What is a campaign plan and what is typically included in a campaign plan outline?
Features of advertising 1. It is mass communication process every piece of advertising gurantees satisfactionof human wants and wnts them from needs and desires advertisers
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Question 1 Detail the process of marketing a product Question 2 Write a long note on the budgets of company advertising Question 3 Write a long note on advertising as in
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