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Question 1:
(a) What is a communication brief (or a creative brief), and how is it typically outlined?
(b) Why is an IMC campaign difficult to evaluate?
(c) Explain how a global IMC program is more complex than an IMC program operated nationally.
Question 2:
(a) What are two of the most important issues facing online advertisers?
(b) Why is sales promotion growing?
Question 3:
What is a campaign plan and what is typically included in a campaign plan outline?
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in context of marketing, explain three approaches that were use in early days
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what are famous examples of down-market stretching done by large companies?
Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
What is the third impact of technology and organizational structure? Third impact of technology is that manufacturing is moving forward much shortest while development cycles.
evaluate promotional strategies used by retailers
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