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Question 1:
(a) What is a communication brief (or a creative brief), and how is it typically outlined?
(b) Why is an IMC campaign difficult to evaluate?
(c) Explain how a global IMC program is more complex than an IMC program operated nationally.
Question 2:
(a) What are two of the most important issues facing online advertisers?
(b) Why is sales promotion growing?
Question 3:
What is a campaign plan and what is typically included in a campaign plan outline?
Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide
1. You are provided with a file labeled "MULTIBETA11DAT," with monthly data running from January of 2006 through June of 2011. Use the data to estimate a four-variable model (by us
Scope of Advertisement 1) Increase in Ad functions :- Earlier ads were designed to persuade informative needs of buyers in the form of public announcements however now adverti
What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde
Question 1: a) What are the evaluative criteria marketing management can use to assess the usefulness of marketing segmentation variables? b) Explain how ‘organisational
Explain about the online research phase. Online Research Phase: In the phase of online research, you should research your market. Who are your major competitors? What are
defined marketing management and its feature
Requirements for the effective segmentation: 1. Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East
Segmenting industrial markets: 1. Size of the customer: this has been one of the traditional methods of segmenting industrial market. Bases on the size and the purchase
Q. Calculate Percentage of Sales Methods? The sum to be appropriated to advertising is arrived at by multiplying the worth of past year's sales or projected sales for the budge
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