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Question 1:
(a) What is a communication brief (or a creative brief), and how is it typically outlined?
(b) Why is an IMC campaign difficult to evaluate?
(c) Explain how a global IMC program is more complex than an IMC program operated nationally.
Question 2:
(a) What are two of the most important issues facing online advertisers?
(b) Why is sales promotion growing?
Question 3:
What is a campaign plan and what is typically included in a campaign plan outline?
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State the term- Channels of distribution You are aware that when a manufacturer of a product is located at one place, its consumers are located at innumerable places spread all
what are the challenges that a production manager faces?
3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
critically analyze mr.vincent''s reasoning
Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla
explain the varius approaches that are followed by f m c g companies in test marketing
the advandages and disadvantages of marketing philosophies.
corelate the term engeneering and managerial economics
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