Show the factors affecting the advertising budget, Marketing Management

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Q. Show the Factors affecting the Advertising Budget?

Factors affecting the Advertising Budget

1) Market Size

2) Stage in Product Life Cycle.

3) Advertising Strategy

4) Product Differentiation

5) Price Charged

6) Competitive Spending

7) Nature of the Product

8) Priced Charged

9) Competitive Spending

10) Nature of product

11) Financial resource

12) Market Potential

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