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Q. Show the Factors affecting the Advertising Budget?
Factors affecting the Advertising Budget
1) Market Size
2) Stage in Product Life Cycle.
3) Advertising Strategy
4) Product Differentiation
5) Price Charged
6) Competitive Spending
7) Nature of the Product
8) Priced Charged
9) Competitive Spending
10) Nature of product
11) Financial resource
12) Market Potential
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advertising campaigns and there work in developing awareness among public
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Q. Explain about Effect on Distribution cost ? Production cost is one feature of cost picture the other aspect is distribution cost. Expenditure higher amounts on advertising
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Answer for a caselet
List out the secondary sources of information while pursuing market research.
Differentiated pricing - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is
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