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Q. Show the Factors affecting the Advertising Budget?
Factors affecting the Advertising Budget
1) Market Size
2) Stage in Product Life Cycle.
3) Advertising Strategy
4) Product Differentiation
5) Price Charged
6) Competitive Spending
7) Nature of the Product
8) Priced Charged
9) Competitive Spending
10) Nature of product
11) Financial resource
12) Market Potential
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