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Jack is deciding how to spend the $6 budget he has allocated for today's telephone calls. There are only two people he intends to call: his girlfriend Jill, and his old high school friend, Steve. Jack's love for Jill is such that he could talk to her forever; the marginal utility of a minute talking to Jill is a constant ten utils, regardless of the number of minutes he talks. Steve usually has a lot of interesting news, but he becomes dull and boring after awhile; the marginal utility of talking to Steve is given by the equation:
MU = 60 - 2M
where M is the number of minutes they have talked so far. So, the first minute gives Jack 58 utils, the second minute gives him 56 utils, etc.
It costs 5 cents per minute to call Jill, and 10 cents per minute to call Steve, who lives farther away.
How should Jack allocate his budget of $6 to maximize his total utility? In other words, how many minutes should Jack spend talking to Steve today, and how many minutes talking to Jill?
what management skills did jack demonstrate as a marketing manager at the travel products company? What management skills did he demonstrate as a VP at the consumers product firm?
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