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What types of tools use in sales promotion scheme?
Sales Promotion Schemes:
1. Price-off: A straight discount off the list price upon every case purchased throughout a stated time period.
2. Allowance: An amount given in return for the retailers agreeing to feature the manufacturer’s product in several ways. For illustration as Advertisement allowance.
3. Free goods: Offers of additional cases of merchandise to intermediaries who buy an exact quantity.
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Explain the various approaches that are followed by FMCG companies in test marketing
Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.
Major decisions in sales promotion: in using sales promotion a company must establish its objectives select the tools develop the program pretest the program implement and control
difference between heavy lift surcharge and long lift surcharge
For 1980 through 1996 e total exports E of the us can be modeled by E=-0.131^3 +5.033t^2-23.2t+233 where t is the number of years since 1980 in what year were the total exports abo
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Does marketing solely to increase profit?
Question 1 The event manager plays a pivotal role in event management company. Discuss his role and explain the important steps he has to take to ensure a successful event
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