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Illustrates the term product?
In straightforward words we can say that Product is anything which can be given to a market to satisfy a need or want. This represents a solution to customer’s problems. This is a set of tangible and intangible benefits comprising packaging, price, colour, manufactures prestige and name, brand, manufacturer’s upon retail services, that buyer may accept like offering satisfaction of needs and want, for illustration a refrigeration not merely steel, freon gas, plastic, brand name but also comprises factors like after sale service, installation, delivery, dealers factors as after sale service, installation, delivery, dealer network and also services. Products which are marketed comprise physical goods, ideas, services, experience, places, person, proportion, information, clients.
write a note on Importance & scope of marketing?
What are Standardisation, Grading, and Branding in marketing functions of physical treatment? Standardisation, Grading, and Branding: Standardisation implies setting up of
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considering the concept of product life cycle, where would you put video games in their life cycle?
Question: (a) List and discuss with examples the four factors that influence consumer purchase decision. (b) To what extent ‘branding' is important for a product and ho
What is Maturity Stage of Product Life Cycle? Maturity Stage: A period of a slowdown in sales growth as productions achieved acceptance by most potential buyers. Profits s
Parker pens are probably the most extensively chronicled and avidly collected of vintage pens, and it is easy to see why. Few other pen manufacturers have exhibited such consistent
2(cosx+cos2x)+sin2x(1+cos2x)=2sinx
What is marketing audit in MIVE? Marketing audit: The marketing audit is, within some respects, where the raw material for the strategic control. Its function is to perio
Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be
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