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Illustrates the term product?
In straightforward words we can say that Product is anything which can be given to a market to satisfy a need or want. This represents a solution to customer’s problems. This is a set of tangible and intangible benefits comprising packaging, price, colour, manufactures prestige and name, brand, manufacturer’s upon retail services, that buyer may accept like offering satisfaction of needs and want, for illustration a refrigeration not merely steel, freon gas, plastic, brand name but also comprises factors like after sale service, installation, delivery, dealers factors as after sale service, installation, delivery, dealer network and also services. Products which are marketed comprise physical goods, ideas, services, experience, places, person, proportion, information, clients.
Two stage channel of distribution This is the most commonly used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, n
Model of the buyer behaviour: The straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model shown in the figure below. Ma
What is test marketing and various approaches followed by FMCG companies
Explain the various approaches that are followed by FMCG companies in test marketing
inventory is a necessary evil. discuss
Determination process: Estimating the demand for the product: the first step in determining the price of a new product is to estimate the anticipated demand of the product. H
Use Newhouse (1970) nonprofit hospital's utility model to maximize U(Q, q) where Q=Quantity and q=quality with zero-profit constrain. You may assume there is an inverse demand P(Q)
i) The monthly (or whatever period the futures contract is specified in) listed price of each of the four contracts for a period of 12 months. ii) The monthly spot prices for e
describe different stages of channel design process
Q. Define the Size of Ad-Budget? Size of Ad-Budget : If amount of advertisement budget is more at that time costly media like national dailies, television and popular magazine
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