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Illustrates the term product?
In straightforward words we can say that Product is anything which can be given to a market to satisfy a need or want. This represents a solution to customer’s problems. This is a set of tangible and intangible benefits comprising packaging, price, colour, manufactures prestige and name, brand, manufacturer’s upon retail services, that buyer may accept like offering satisfaction of needs and want, for illustration a refrigeration not merely steel, freon gas, plastic, brand name but also comprises factors like after sale service, installation, delivery, dealers factors as after sale service, installation, delivery, dealer network and also services. Products which are marketed comprise physical goods, ideas, services, experience, places, person, proportion, information, clients.
explain the various elements of marketing process
Question 1: (a) Using an example of your choice within the tourism or hospitality sector, explain the function where a firm uses only a "direct marketing" channel for marketing
i have to create a new inovative product
buying motives of industrial customer
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why mayo clinic i so good at customer service
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What are four Ps correspond to the customers four Cs according to Robert Lauterborn? Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs
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