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Question 1:
a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisation.
b) Elaborate on the five dimensions of service quality as proposed by Parasuraman, Berry and Zeithaml (1988).
Question 2:
Assume you are a Front Office Manager in the hotel industry. You are required to train the newly recruited front-line staff to provide professional service. Discuss the strategies that you would regard as being essential for them to perform their job effectively. Provide justifications for your answer.
Question 1: The situation confronting all managers in various industries, while dramatic, is not unique. The work of all managers is affected by two main environments: the exte
What are the Durable Goods Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,
Question : a) Discuss the importance of public Relations (PR) as an organizational function. a) Elaborate briefly the techniques and tools that can be employed by mana
What are the complexity of the communications Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks
Consumer perceptions of value Consumers are usually going for value. They feel that they have bought the right product to satisfy their requirements and paid a fair price for
Question 1: a) What is meant by Customer Relationship Management (CRM)? b) Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, da
1. List dawn and explain the advantages of integrated material management.
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Explain, with examples, the idea of a variable pricing policy. Variable pricing includes adjusting prices to increase demand in off-peak periods in the hope of stimulating dema
Problem 1: Discuss how the three elements of the extended marketing mix relating specifically to people, process, and physical evidence affect the marketing of services. Pr
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