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Question 1:
a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisation.
b) Elaborate on the five dimensions of service quality as proposed by Parasuraman, Berry and Zeithaml (1988).
Question 2:
Assume you are a Front Office Manager in the hotel industry. You are required to train the newly recruited front-line staff to provide professional service. Discuss the strategies that you would regard as being essential for them to perform their job effectively. Provide justifications for your answer.
1. You are provided with a file labeled "MULTIBETA11DAT," with monthly data running from January of 2006 through June of 2011. Use the data to estimate a four-variable model (by us
Jamieson (1997) suggests that Australia's ability to identify and capture the considerable opportunities which will continue to emerge in the Asian region will play a significant r
What is the value chain? Value Chain: Each firm performs a set of activities which helps in designing, producing, delivering, marketing and supporting its products. Such acti
what are the core concepts of marketing
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
How is solution to customer in personal selling process provided? Providing solutions to customer: After the presentation when any queries exist, in that case sales execu
x + 3y + z = 10 2x + y - z = 1 3x - 2y - 8z = -3
What is the holistic marketing concept? The Holistic Marketing Concept: An entire set of forces which appeared in the final decade call for new business and marketing practic
stages of buying process
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