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What role does copy play in a campaign? Why copy has to be written with great knowledge and skill.
Describe why Best possible execution of a campaign is as important as the creative and media work.
Describe why advertising objectives ought to be set up clearly at the outset. Why is it difficult to calculate the return on investment of an advertising campaign?
Name the main marketing communication disciplines or tools There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see
Affordability Based Pricing : The affordability based pricing is relevant in regard of necessary commodities, which meet the basic requirement of all sections of peop
Various approaches by FMCG companies ..
Determine in brief about Marketing communications Marketing communications are a management process through which an organisation engages with its numerous audiences. By under
prodact mix of lg company
States the term Product Line and discuss in brief. Product Line: This is a group of products which is closely related since they perform a similar function, targeted at s
The Role of Communication in Exchange Transactions Bowersox and Morash (1989) demonstrated how marketing flows, including information flow, can be represented as a network who
Question 1: (a) Microsoft Dynamics CRM system can be used to meet the needs of Customer Support and Product Support department. Explain the main modules in the Service sectio
Taking an example of a new company, create a simple and complex marketing system that helps to enhance the sales of your organisation.
Q. Production of advertisement? Design as well as production of advertisement involves a number of activities among them are writing copies Developing illustrations developing
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