Public or transport carriers in distribution channels, Marketing Management

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Explain about the public carriers or transport carriers in distribution channels.

Public carriers or transport carriers:

Transportation makes a cost centre within distribution management. To a huge extend distributive effort is dependent on the services of public carriers as transporters and railways to influence the transfer of physical goods possession. The efficiency of the transportation system affects the size of inventories that should be maintained channel system. When a reliable transport system is eagerly available, products can flow by the channel at a constant rate, therefore minimizing the requirement for maintaining huge inventories.


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