Essentials of headlines for advertisement, Marketing Management

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Q. Essentials of Headlines for advertisement?

Essentials of Headlines:-

  • It must be attractive.
  • It must be brief.
  • It must be easy to memorise.
  • It must narrate the whole of message in nutshell
  • It must arouse the interest to read further ad-copy.
  • It must be original, unique, different, innovative and specific.
  • Its type-size must be large enough to contrast from rest of ad copy.
  • It should be linked with rest of ad-copy.

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