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Q. Message - Source of advertisement?
Message-Source:- Person who converse the message of advertiser to the target audience.
Also known as brand-ambassador instance sport person, film star and winner of beauty contests etc
Instance- ORAL-B toothpaste and brush-dentist give the ad message.
Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl
Q. Explain some fundamental marketing concept? Ans.: The several fundamental concepts are :- (1) Exchange Concept: Exchange concept holds the concept that the exchange
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
Should video game companies continue to alter their products to include other functions such as email?
Question : (a) "There are those-usually who have never experienced a crisis- who say that planning for a crisis is a waste of time because it is planning for something that wil
What are Suppliers Firms and Resellers in the Microenvironment of a company? Suppliers: Suppliers Firms and individuals which provide the resources required by the company
What are processes for selecting target Markets? Market Targeting: Once the form has known its market segment opportunities, this has to evaluate different segments and a
I WANT TO KNOW THE ORGANIZATION FOLLOWS 7p''s concept
The Societal Marketing Concept The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should de
Explain about Business Marketing. When customer is the focus of all activities marketer has not to search customer to seek response to his products. Customer group is decided f
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