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Q. Message - Source of advertisement?
Message-Source:- Person who converse the message of advertiser to the target audience.
Also known as brand-ambassador instance sport person, film star and winner of beauty contests etc
Instance- ORAL-B toothpaste and brush-dentist give the ad message.
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Explain the term- Promotion of product Promotion: If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient
State the Methods of price fixation Methods of fixing price can be broadly divided into the subsequent categories. 1. Cost based pricing 2. Competition based pricing 3
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What is Brand Personality? Brand Personality: In totality brands comprises more meaning and significance than tangible or perceivable product some to give. It is a highly
approaches followed by FMCG in test marketing
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