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Question 1:
You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes:
a. an evaluation of its current portfolio of products by using any portfolio management tool of your choice
b. recommended product strategy for ensuring growth of the firm.
Question 2:
You have been recently appointed as Marketing Communication Manager of an organization of your choice. The Marketing Director has drawn your attention to a research that has concluded that the main problem of the relatively poor performance of the firm is due to a weak marcom strategy.
In the context of your chosen firm, you are required to outline a marcom plan that will boost revenue for the firm.
what would you suggest to avoid delays in despatch of products
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Primary grouping of direct marketing 4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac
suggest how cultural values, beliefs and behaviour affect m,the marketing mix of a large bookstore chain
1. Sam is a shift leader in the area of a plant that produces extruded plastic parts. Sam's supervisor has asked Sam to reduce the average changeover time on his shift from 10 minu
Plastics processing (a) In injection molding, shrinkage is defined by the difference in size of the molded part (at room temperature) and the size of the mold cavity. The moldi
Discuss the Henry Assael model on buying decision behaviour.
Advantages of the advertising: 1. It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to
(a) Since APPL and MSFT account for the entire large cap technology component of S&P 500 and their proportion of index is based on their weights, this large cap technology sector
Assess the conceptual framework of market orientation that is presented in the article. Account for the five recently advanced perspectives on market orientation that are integrate
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