Explain product strategy for ensuring growth of the firm, Marketing Management

Assignment Help:

Question 1:

You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes:

a. an evaluation of its current portfolio of products by using any portfolio management tool of your choice

b. recommended product strategy for ensuring growth of the firm.

Question 2:

You have been recently appointed as Marketing Communication Manager of an organization of your choice. The Marketing Director has drawn your attention to a research that has concluded that the main problem of the relatively poor performance of the firm is due to a weak marcom strategy.

In the context of your chosen firm, you are required to outline a marcom plan that will boost revenue for the firm.


Related Discussions:- Explain product strategy for ensuring growth of the firm

Polynomial function, For 1980 through 1996 e total exports E of the us can ...

For 1980 through 1996 e total exports E of the us can be modeled by E=-0.131^3 +5.033t^2-23.2t+233 where t is the number of years since 1980 in what year were the total exports abo

Marketing manager, As marketing manager you have been assigned to promote a...

As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to

What is cultural environment, What is Cultural Environment? Cultural E...

What is Cultural Environment? Cultural Environment: Cultural Environment Persistence of cultural values: Secondary and core beliefs shifts within secondary cultural valu

Discuss the following topic, 1.Value delivery process and value chain 2.A h...

1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment

What is third impact of technology-organizational structure, What is the th...

What is the third impact of technology and organizational structure? Third impact of technology is that manufacturing is moving forward much shortest while development cycles.

What is introductory stage of product life cycle, What is Introductory Stag...

What is Introductory Stage of Product Life Cycle? Introductory Stage: An era of new product launch and its period depends upon product’s rate penetration by concerned mar

Explain the term open book management in shortly, Explain the term Open boo...

Explain the term Open book management in shortly. Open book management: The practice of sharing financial and performance information is frequently considered to as open

Me, if i make 22 dollars a day how much would i have if 2 days

if i make 22 dollars a day how much would i have if 2 days

Communication plan, i need a plan for pop up shops in airports and hotels f...

i need a plan for pop up shops in airports and hotels for cosmetic products, also budgeting for 2 years

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd