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Factors contributing to new product development: Several factors contribute to the new product development, while most are related to the external environment variables, the
Explain the retailers in primary participants of distribution channels. Retailers: Retailers are all the establishments involved in selling merchandise for household or p
Why is customer satisfaction so significant? Effective marketing focuses on two activities that are retaining existing customers and adding new customers. Although customer sat
explain the various approaches that are followed by FMCG companies in test marketing?
meaning of regional products or definition of regional products
Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
identifing brand personality in consumers mind
State the relationship marketing principles Numerous organisations use relationship marketing principles, manifest in the form of customer relationship marketing or loyalty mar
You have been tasked by a Salesforce Training firm to produce an article for their newsletter. The article is to be written as part of a special issue for trainee sales people. The
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