Types of the decision process, Marketing Management

Assignment Help:

Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved for purchasing a bathing soap, a sport kit, an expensive camera, a new television, a new family car, and a personal computer. This will depend on how complex the decision is likely to be and degree of involvement required from the participants. In other words more complex the decisions, more the involvement of buying participates and more the buyer deliberations.

Extensive problem solving: the decision making process varies with the type of product involved. There will be a lot of difference in the decision making process involved for the purchasing a bathing soap, this situation focuses on the purchase of on the purchase of unfamiliar products from the unfamiliar supplies and is often referred to as a new buy or new task situation. This process will require extensive information search, it will normally require a considerable amount of time and effort and may also require that the buyers develop new criteria with which to judge the purchase.

Limited problem solving: this category deals with the purchase of a relatively unfamiliar product or service but where the supplies are known and the buyer has some experience of the basic product type. This type of purchase is often described as the modify rebury. Since there is something new about the purchase, the business will typically not depend quite so heavily on existing supplies. Accordingly there is likely to be a reasonable degree of the information collection, probably in the form or quotes or trends from a variety of the possible supplies prior to the evaluation and purchase.

Reutilized buyer behaviour: this category deals with habitual buying where the buyer knows the product and the item is frequently purchased. This is often described as a straight rebuy since the business will simply continue to purchase the product without activity seeking new information or re evaluating existing information, indeed, it is likely that the buyer has well developed supplier preferences and any deviation from habitual behaviour likely to be influenced only by the price and availability considerations.

 

Degree of search

Level of the prior experience

Frequency of the purchase

Amount of the perceived risk

Time pressure

Extended consumer  decision making 

Very high

Very low

Very high

Very low

Very low

Limited consumer  decision making 

Moderate

Moderate

Moderate

Moderate

Moderate

Routine consumer  decision making 

Very low

Very high

Very low

Very high

Very high


Related Discussions:- Types of the decision process

Define the concepts of marketing research, Define the concepts of marketing...

Define the concepts of marketing research. Market Research: Marketing research is the intelligence facility of a business enterprise. This implies the careful and goal st

Henry assael model of buying decision behaviour along with t, henry assael ...

henry assael model of buying decision behaviour along with the diagram

Explain in brief about relational communications, Explain in brief about Re...

Explain in brief about Relational Communications   Orientation Explanation Information and promotion Communications ar

Describe characteristics of relationship marketing, Question 1: (i). D...

Question 1: (i). Describe briefly characteristics of relationship marketing. (ii). Produce a report on relationship marketing for a forthcoming sales conference. Outline

Art of selling, Art of Selling In the Art of Selling, we will describe ...

Art of Selling In the Art of Selling, we will describe how to make your job of selling very interesting, develop your skills and enhance your sales. Satisfaction comes while do

Expalin the benefts of targeting to a marketer, Question 1: a) Define ...

Question 1: a) Define market segmentation and briefly describe the different bases for segmenting markets. b) Expalin the benefts of targeting to a marketer. c) Explain th

Co branding, what type of co branding is Nike and Apple involved into?

what type of co branding is Nike and Apple involved into?

Marketing Management, How are Indian customers visiting Shopper''s stop any...

How are Indian customers visiting Shopper''s stop any different from customers of developed western countries?

Marketing Strategy for market leaders, Explain Marketing Strategy for marke...

Explain Marketing Strategy for market leaders with example.

What is classical conditioning, Question: Classical conditioning theori...

Question: Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition. (a) What is "classical co

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd