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Question:
(a) Describe and illustrate with clear examples the concept of the ‘Integrated Communication Mix'
(b) Using the AIDA model, explain how both Public Relations and Advertising changes the attitude of the consumers from ‘brand ignorance' to purchase?
Define the working of first barrier of exchange in intermediaries. The primary barrier for smooth exchange results by the fact which sources of supply and centres for demand ar
various approaches followed by FMCG companies in test marketing
The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
employees going on assignment in another culture need to be aware of their own
analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.
what is new product development and also define its process.
design marketing mix for product fash wash
what are significant factors that have led to the success of shoppers'''' sto
VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING
explain the various approaches that are followed by fmcg companies in test marketing
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