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1. Using recent and current examples, explain how a marketer would decide whether a penetration or skimming pricing strategy would be more appropriate for a new product or service.
2. Discuss the extent to which an understanding of marketing would be of use to organisations other than businesses.
3. Discuss the ways that changing technology impacts on Integrated Marketing Communications.
4. Using recent and current examples, explain how an understanding of motivation theory can be useful to marketers.
1. Offer an example, real or imaginary, of firms in each of the following three situations (do not use the Wiztech case as the basis of your response). Thoroughly explain your exam
Problem 1 "The outside world is usually considered as a domain of threat and opportunity. So the context in which organization see themselves against the outside world is extre
which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? conversely, how does that reta
what is: competencies, customers, and competition?
Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the
Explain about the Price Leadership. Price Leadership: Price leadership strategy prevails within oligopolistic markets one member of the industry, due to its size or comma
Explain about the Exporting in foreign markets for marketing. Exporting: Exporting is the main traditional and well established type of operating within foreign markets.
why do we need marketing segmenttion
Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
Question: a) Describe four issues that are usually addressed in the Needs Analysis phase in the building-block approach to network design. b) Sketch a typical hybrid star
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