1. Using recent and current examples, explain how a marketer would decide whether a penetration or skimming pricing strategy would be more appropriate for a new product or service.

2. Discuss the extent to which an understanding of marketing would be of use to organisations other than businesses.

3. Discuss the ways that changing technology impacts on Integrated Marketing Communications.

4. Using recent and current examples, explain how an understanding of motivation theory can be useful to marketers.